The Bells Magazine Swimsuit Edition Launches "Touch Of Purity" Campaign

The Bells Magazine Swimsuit Edition has had an immense amount of success since its launch in April. The June issue will conclude the magazine’s three-month “Touch of Purity” campaign.

“The purpose for 'Touch of Purity' was to spread awareness about the newest trends in conservative fashion,” The Bells Editor-in-Chief Zachary Fu said.

The Bells has already sold 3,000 copies of the April issue featuring model Erik Buckterkirchen sporting a wetsuit. The May issue featured JJ Carroll in a formal suit and sold over 6,000 copies, 90% of which were distributed to students waiting in line for Mock Rock. The newest cover features model Kyle Relph flaunting his “birthday suit” at Flour Fountain.

The Bells Magazine Swimsuit Edition was created to expand the The Bells brand which has already invested in multiple outlets of media and apparel.

“We had the website, the videos, the Experience Enhancers, and the t-shirts,” Fu said. “A swimsuit magazine was the necessary step to take in order to continue growing.”

Advertising revenue was a major factor in the decision to publish the magazine. The Bells Magazine Swimsuit Edition has already signed contracts with notable companies such as Bon Appetit and Tapingo. The Bells plans on using the income from the magazine to continue making the website free and fun for the whole family. Although the magazine is receiving some early success, Fu does not take it for granted.

“We [The Bells] are thankful for all of the support that we’ve been receiving,” Fu said. “It’s a blessing that we’re in the position we are now, and I’m excited for the future.”